Prendocasa Franchising PDF Print E-mail


Since 2010, the brand of Prendocasa Immobiliare is granted of franchising.
Prendocasa Immobiliare cooperates with the best Real Estate agencies across the country and abroad, to promote the best properties and expand the real estate market  continuously. Thank’s to our experience of intermediation and the quality of our services, Prendocasa Immobiliare is now the point of reference for the international real estate business. 

Prendocasa Franchising offers an innovative formula to join a team of professionals to enhance the advertising network.

We are looking for specific and dynamic persons, with a strong entrepreneurial mindset who want a successful partner to enhance and expand their business.

Our objective is based on solid roots and a constant willingness to innovate, in order to offer the clients the best solutions for all their needs, during the purchase and services related to the intermediation: mortgages, insurance and furniture.



With the franchise agreement, one party, the franchisor assigns to another party, known as franchisee, the right to market his products or services in exchange of a fee that could be called investment.

Franchising is an atypical contract with reciprocal performances, that does not belong to the contracts covered by the law and finds its grounding in the principle of the right to negotiate freely as guaranteed by art. 1322 of the Italian civil code.

The use of the franchisor’s activity is expressed with the disposability of the brand, patent rights and all the know-how of the franchisor, which is conferred on the franchisee . Therefore are expected reciprocal obligations for the contracting parties.

The franchisor, in the first place, is required to transfer to the franchisee the license to use its commercial formula and must provide the staff, properly trained to conduct the activity subject to the contract.

During the continuation of the franchise relationship, the franchisor must always ensure adequate assistance to the franchisee. 


The franchisee, on his part, will:

1 - Adapt the quality standards of the franchisor;
2 - Respect the professional discretion in the corporate activity;

3 - Regular payments due to the franchisor;

4 - Use the franchisor's trademark and brands within the limits of the contract.

In fact, the franchisee must pay an initial sum called front fee to join the distribution chain and then a fee, proportional to the volume of business, called royalty fee.

Generally, the franchise agreements provide non-compete clauses between franchisor and franchisee, the prices are regulated or determined according the level of distribution of the franchisor or by agreement between the parties, established for every single case.

The franchisor may also provide a series of inspections in order to evaluate the compliance of the agreements and quality standards by the franchisee.

Advertising and marketing are centrally operated, by the franchisor: the franchisee may only provide advertising campaigns related to those of the franchisor.

If you are interested in opening a branch office of Prendocasa Immobiliare fill in the form and you will be contacted shortly.


We offer our future franchisees:

Real estate services of primary level, banking products (mortgages, leases) and insurance products, which are among the most competitive on the market, developed with important trading partners;

Training course hold by highly qualified personnel;

Technical consultancy prior office opening;

Supply of company label and gadgets, real estate management software, website;

Advertising campaigns on national and international portals, magazines and television.



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